Mirjam Verhoef Edelsmid Jewellery Designer and Goldsmith
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I love to create and design unique, handcrafted and fair trade jewellery  

1/14/2017

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This is me: I love to create and design unique, handcrafted and fair trade jewellery with a story and with history, to reflect my customers personality and make them feel special and inspired.

I made a new website with a web shop and two weeks ago I published my first newsletter.  I am about to start my third year in business. This is the year I want to make my brand ‘grow’. So I need more  traffic to my website and more people signing in for my newsletter. Please, inform people you know who might be interested? At this moment I’m joining a digital Jewelry Brand Makeover Bootcamp (flourishthriveacademy.com) with more than three thousand fellow designers. It’s very inspirational to communicate with so many designers from all over the world. It’s all about making an unforgettable brand, finding my dream customers, discovering what my signature style is and why I’m selling jewellery in the first place.  I’m not a sales person but a share person, one of my fellow designers said on Facebook. I think this is very true. Thanks to the bootcamp, I learned to look at my business in a different way. For instance I need to reconsider my prices because they are too low for the amount of hours and the material that each piece costs. So a lot work has to be done.
I had a good start in January with organising a workshop for 7 women to create a nice pendant. And there’s a small group of women working in my studio on Thursdays, they join me for an hour or a few hours, whenever  it suits them.

With a little help from my friends I hope my dreams will come true .
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